Start-ups and small businesses can no longer rely on search engines alone to help them achieve keyword rankings. Search engines have evolved and for any business with an online presence the key is to ensure you out-perform your competitors. As time goes by, a search engine rankings is getting ever more sophisticated. There are now more than 200 factors that are used to determine a site’s ranking. When a search engine finds a site, it tries to deliver what it calls relevancy between the search engine’s query and the site it is seeking. A search engine has to be able to handle the various websites out there to determine relevancy. To ensure a site does not get banned by search engines, the rules have to be updated continuously.
The best way to start looking at a business which is based on physical products is that of Search Engine Optimisation, Social Media and/or Pay Per Click Marketing. For small business and start-ups, working with a mid-to-large sized agency is out of the question due to cost. This is where we come in. A company, which has a website, has to ensure that its site shows up higher than competitors’ sites in a given space. Since the world of internet has expanded to take over the offline world of markets, Search Engine Optimisation is an integral part of any online marketing strategy.
The following steps will ensure a better search engine rankings for your website and help you become a part of the top.
- Creating a website and then ensure your website has a unique domain name, which fits in with the content of the website. It must have the exact keyword or phrases on your website, which you want to rank higher than others.
- You also want to create a personalised URL. Every web address has to have a few variables to make it unique. Make sure to add keywords or phrases in your URLs. You have to be careful in your search engine optimisation. You do not want to have too many variables.
- Your website also has to be easy to navigate. Also make sure that you make the content easy to understand. The content has to be easy to understand, interesting and interesting content will make visitors stay longer on your site and it will be easier to turn your site into a data base. Visitors have to have an easy experience while visiting your site. A site has to be easy to navigate and easy to understand.
- If your site is big, you may want to make a sub domain. This will give you more room to grow. Make sure your site has a good amount of keywords or phrases. Also if you have a smaller website, and want to make a sub domain, it should be a keyword or phrase related website.
With all of these things, you will ensure a top search engine ranking for your website.