As we were thinking about building new content to help us get this new website off the ground we were throwing different topics around the zoom call. The topic drifted into how 8/9 years ago social media was seen as a add-on sale in terms of a SEO campaign and how now, even in 2021 content marketing and social media go hand-in-glove with one another. With that said, we gathered some customer feedback from over the years based around various methods of engagement following project planning sessions. Here are the top 10 results to different strategies we have helped businesses employ.
Oh yes, we are not just talking about adding a social media widget or two here and there. We’re talking about actively engaging with your fans in interesting ways. The results speak for themselves. We’ve done it our customers over the years, here’s how we did it:
- I wrote an article that I put on Facebook. I’ll be writing about anything. My article would be the right topic. It had to be compelling enough to interest people. My article got 475 shares. My article actually got 281 in one day.
- I asked my followers to write a guest post on my blog. I’m not sure why this works. All I know is that it worked. Three people wrote which resulted in business.
- I put a link in an email. It got 300+ emails back. They were all from interested people.
- I offered to write a guest post on a personal blog. I did this recently. It got me 142 visitors. It was from a guy who had a business blog and a personal blog that he used to update his status.
- I wrote a post on my personal blog and I linked it to Facebook. That got 89+ people to click on my link.
- I sent an email to some of my clients who had no blog posts. They all responded to that email.
- I created a news page and put my personal blog post on that. The post got 128 people to click on my link.
- I did a press release. I did it with a journalist friend who just did a big story. It got him an interview and they had me agree to do an update after the story.
- I sent an email to a few of my clients who didn’t have a blog. They liked the idea and they created their own blog.
- I posted a link to my blog entry on Facebook. My entry was a guest post on an old blog that I discovered at some point. I’d be posting once a week on this entry. This is a great way to build your network as your links show up on the main social networking sites.
You get the idea. That’s a lot of results for just a few days.